We help banks and credit unions use
digital marketing to tell stories that sell.

Our Thinking: Knowledge is not power. Knowledge + action is power!

4 Steps to Measure and Prove Bank and Credit Union Digital Marketing Value

by James Robert Lay
July 30, 2014

CMOs vs. CFOs vs. CEOs. It’s a battle that goes back many, many moons. But this is not a battle about good and evil. If CMOs, CFOs and CEOs,... continue>>

Video: What Digital Channels are Most Important To Your Bank or Credit Union?

by James Robert Lay
July 28, 2014

Social. Email. Mobile. SEO. Video. There are numerous digital channels that credit unions and banks can use, but which ones are the most... continue>>

Breaking Banks: Brett King, James Robert Lay & Rich Jones Discuss StorySelling

by James Robert Lay
July 23, 2014

I enjoyed discussing how banks and credit unions can use digital marketing to tell stories that sell with Brett King, best selling author... continue>>

Why an Outside Perspective May Help Your Digital Marketing Planning Efforts

by James Robert Lay
July 22, 2014

I recently wrote an article about the three steps we use to build a solid digital marketing strategy for banks and credit... continue>>

What We Do: We CU Grow leads for loans and new accounts.

Our Results: Simplify the solution + deliver results.

Debt Watchers

A credit union approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts in the new year. We proposed a progressive digital marketing campaign to capitilize on New Year’s resolutions and encourage consumers to join "Debt Watchers" through... continue>>

Free Your Ride

A credit union with a niche market of teachers approached us for insight into how they could utilize digital marketing to generate leads for loans and new.

Through an initial audit, we proposed a progressive digital marketing campaign to capitilize on the summer break for teachers. 

People

The defined... continue>>

Love Thy Neighbor

A credit union entering a new market place approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a two-phase digital marketing campaign. The first phase was to introduce the new branch in the area... continue>>

Strip Your Rate

A credit union interested in increasing the market share of college students within their community approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a progressive digital marketing campaign... continue>>

How We Do It: Build the CU Grow Lead Generation Ecosystem