We are digital marketing advisors helping
banks and credit unions tell stories that sell.

Our Thinking: Knowledge is not power. Knowledge + action is power!

How to Overcome Cliche Storytelling in Your Credit Union Videos

by Jonathan Lay
September 17, 2014

A common discussion point for credit unions is learning effective ways to differentiate their brand in a commoditized marketplace. Sometimes, the question... continue>>

Bank and Credit Union Digital Marketing Should be Inexpensive, Right?

by James Robert Lay
September 15, 2014

American Banker recently ran an article arguing that banks have a case of digital marketing myopia. Ron Shevlin gave his take on the article in his own... continue>>

7 Content Marketing Questions Banks and Credit Unions Must Answer

by James Robert Lay
September 10, 2014

During a recent phone call, I was asked how a bank’s marketing department could get their digital marketing budget increased. They were looking to use... continue>>

Your Simple Guide to Generate Digital Referrals at Your Bank or Credit Union

by James Robert Lay
September 08, 2014

Let’s talk about net promoter score for a moment. As a friendly reminder, NPS only provides insight into the intent to act by asking, “How... continue>>

What We Do: We CU Grow leads for loans and new accounts.

Our Results: Simplify the solution + deliver results.

Debt Watchers

A credit union approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts in the new year. We proposed a progressive digital marketing campaign to capitilize on New Year’s resolutions and encourage consumers to join "Debt Watchers" through... continue>>

Free Your Ride

A credit union with a niche market of teachers approached us for insight into how they could utilize digital marketing to generate leads for loans and new.

Through an initial audit, we proposed a progressive digital marketing campaign to capitilize on the summer break for teachers. 

People

The defined... continue>>

Love Thy Neighbor

A credit union entering a new market place approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a two-phase digital marketing campaign. The first phase was to introduce the new branch in the area... continue>>

Strip Your Rate

A credit union interested in increasing the market share of college students within their community approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a progressive digital marketing campaign... continue>>

How We Do It: Build the CU Grow Lead Generation Ecosystem