We build humanized digital marketing and lead generation systems for credit unions and banks.

Our Thinking: Knowledge is not power. Knowledge + action is power!

Not an April Fools' Joke: Credit Unions and Banks can Collaborate

by James Robert Lay
April 01, 2014

It's April Fools' today. Let's not also forget it's the first day of Q2 for 2014. How is your year going so far? What I want to share with you today is not... continue>>

10 Do's and Don'ts for Credit Unions and Community Banks Planning for Digital Success

by James Robert Lay
March 27, 2014

BBVA, Spain's second-biggest bank, is creating a new digital banking unit as part of a shake-up of its structure as they prepare for the... continue>>

What is Your Greatest Credit Union or Bank Marketing Question?

by James Robert Lay
March 26, 2014

While you may not have an opportunity to attend the Financial Brand Forum this year, it does not mean that you cannot get... continue>>

The Credit Union and Community Bank Newsletter Debate Should Focus on Content, Not Print or Digital Distribution

by James Robert Lay
March 24, 2014

When we audit a credit union's or community bank’s digital marketing ecosystem, the majority of newsletter... continue>>

What We Do: We CU Grow leads for loans and new accounts.

Our Results: Simplify the solution + deliver results.

Debt Watchers

A credit union approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts in the new year. We proposed a progressive digital marketing campaign to capitilize on New Year’s resolutions and encourage consumers to join "Debt... continue>>

Free Your Ride

A credit union with a niche market of teachers approached us for insight into how they could utilize digital marketing to generate leads for loans and new.

Through an initial audit, we proposed a progressive digital marketing campaign to capitilize on the summer break for... continue>>

Love Thy Neighbor

A credit union entering a new market place approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a two-phase digital marketing campaign. The first phase was to introduce the new... continue>>

Strip Your Rate

A credit union interested in increasing the market share of college students within their community approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a progressive digital... continue>>

How We Do It: Build the CU Grow Lead Generation Ecosystem