We build humanized digital marketing and lead generation systems for credit unions and banks.

Our Thinking: Knowledge is not power. Knowledge + action is power!

CU Grow Garden Reflections: Success in Digital Requires a Farmer's Mentality

by James Robert Lay
April 24, 2014

When I planted the CU Grow Garden earlier this spring, I did so to provide a way to escape the office and retreat into nature. But I have learned... continue>>

Video: 10 Questions to Ask Your Credit Union or Bank for Success in a Humanized Digital Economy

by James Robert Lay
April 23, 2014

We recently attended the Financial Brand Forum in Las Vegas as the official media sponsor. For me, one of the highlights of... continue>>

Not an April Fools' Joke: Credit Unions and Banks can Collaborate

by James Robert Lay
April 01, 2014

It's April Fools' today. Let's not also forget it's the first day of Q2 for 2014. How is your year going so far? What I want to share with you today is not... continue>>

10 Do's and Don'ts for Credit Unions and Community Banks Planning for Digital Success

by James Robert Lay
March 27, 2014

BBVA, Spain's second-biggest bank, is creating a new digital banking unit as part of a shake-up of its structure as they prepare for the... continue>>

What We Do: We CU Grow leads for loans and new accounts.

Our Results: Simplify the solution + deliver results.

Debt Watchers

A credit union approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts in the new year. We proposed a progressive digital marketing campaign to capitilize on New Year’s resolutions and encourage consumers to join "Debt... continue>>

Free Your Ride

A credit union with a niche market of teachers approached us for insight into how they could utilize digital marketing to generate leads for loans and new.

Through an initial audit, we proposed a progressive digital marketing campaign to capitilize on the summer break for... continue>>

Love Thy Neighbor

A credit union entering a new market place approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a two-phase digital marketing campaign. The first phase was to introduce the new... continue>>

Strip Your Rate

A credit union interested in increasing the market share of college students within their community approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a progressive digital... continue>>

How We Do It: Build the CU Grow Lead Generation Ecosystem