We are digital marketing advisors helping
banks and credit unions tell stories that sell.

Our Thinking: Knowledge is not power. Knowledge + action is power!

Your Body is a Temple and so is Your Credit Union Website

by James Robert Lay
October 01, 2014

How’s your health today? If you are eating right and getting plenty of rest, you should be OK. If you are exercising moderately and managing your stress levels,... continue>>

Video: Secrets to Connecting with Your Audience via Video

by Jonathan Lay
September 29, 2014

OK, I admit I am a biased audience when it comes to video. I think it's an ideal tool to capture the emotion and human element of a story because of the visual... continue>>

How to Overcome Cliche Storytelling in Your Credit Union Videos

by Jonathan Lay
September 17, 2014

A common discussion point for credit unions is learning effective ways to differentiate their brand in a commoditized marketplace. Sometimes, the question... continue>>

Bank and Credit Union Digital Marketing Should be Inexpensive, Right?

by James Robert Lay
September 15, 2014

American Banker recently ran an article arguing that banks have a case of digital marketing myopia. Ron Shevlin gave his take on the article in his own... continue>>

What We Do: We CU Grow leads for loans and new accounts.

Our Results: Simplify the solution + deliver results.

Debt Watchers

A credit union approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts in the new year. We proposed a progressive digital marketing campaign to capitilize on New Year’s resolutions and encourage consumers to join "Debt Watchers" through... continue>>

Free Your Ride

A credit union with a niche market of teachers approached us for insight into how they could utilize digital marketing to generate leads for loans and new.

Through an initial audit, we proposed a progressive digital marketing campaign to capitilize on the summer break for teachers. 

People

The defined... continue>>

Love Thy Neighbor

A credit union entering a new market place approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a two-phase digital marketing campaign. The first phase was to introduce the new branch in the area... continue>>

Strip Your Rate

A credit union interested in increasing the market share of college students within their community approached us for insight into how they could utilize digital marketing to generate leads for loans and new accounts.

Through an initial audit, we proposed a progressive digital marketing campaign... continue>>

How We Do It: Build the CU Grow Lead Generation Ecosystem