U Rock the Vote 2008 – Vote for Credit Unions Video
Neches FCU (disclaimer… they are a client) just launched a social media membership drive campaign built around the election. U Rock the Vote emphasizes the safety and security of credit unions while not attacking the banks.
The goals of the campaign include to connect and educate the community about credit unions, drive membership and referrals, and reinforce the importance to vote in 2008. The campaign is comprised multiple channels to communicate the U Rock the Vote 2008 message.
In addition, a simple “campaign video” was created to tell the credit union story and reinforce the credit unions brand of “Friends, Family, Community”.