Campaigns and Credit Unions: "Change" Your Approach
Social media and micro sites have played a vital role in connecting people with candidates throughout the campaign process. Even now, with the beginning of a new presidential term, these marketing tactics are being implemented by companies (and the government) to connect politically with people. Using modern and innovative techniques to raise awareness took these marketing campaigns from average to viral.
No matter what your political preference is (or if you even have one), credit unions should take note of these marketing tactics. Use these large scale campaigns as a jumping off point and follow two rules: 1.) Scale it back significantly to fit your credit union size and 2.) Make it your own...personalize your campaign in a way that speaks to your community (an example of this is Security One FCU's Experience Change 2009 micro site*). Here are a few ideas worth reviewing:
- Connecting with the country in an updated way, New White House Web Site.
- First, this micro site encourages Americans to speak their mind to the new president and now, it's staying current with a SuperBowl focus, Pepsi's Refresh Everything.
- Action followed by a free reward generates brand awareness, Free Starbucks Coffee.
- Schipul highlights the important role of social media during the Inauguration, Social Media Inauguration.
Implementing similar strategies on a smaller scale gives credit unions the opportunity to connect with current members and expand their reach to new audiences.
*Disclaimer: Security One FCU is a PTP NEW MEDIA client.