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  What do the following have in common? GregCangialosi! Connecting the dots:
• Ernst & Young Entrepreneur Of The Year® Award Finalist 
• Email Marketing Integration with Facebook Connect 
• Bridging the Gap Between Email Marketing and Social Media 
• Marketing and New Media Leader Chris Penn 
• 2010 Marketing & Business Development Conference

How was Greg was identified and booked as a keynote speaker for this event. More dot connection! We connected through new media (Twitter, YouTube, LinkedIn, blogs), old media (reading a book, phone, email), and personal referral. 

The relationship journey began when I started following @cspenn on Twitter. Liking what Chris wrote, I began to follow his blogs. He caught my attention with his edgy, professional style. One day Chris posted a general tweet asking if we should be connected on LinkedIn? Appreciating the insights Chris provides, believing the one with the most contacts (relationships) wins at the end of the day, I connected to Chris. From there I checked Chris out on YouTube to see if he might also be a skilled presenter. Bingo! Now I wanted to know if Chris would be interested in keynoting our Marketing & Business Development Conference. 

While all of this was developing, I was reading Chris Brogan’s book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. His description of Blue Sky Factory and how they handle business was the icing on the cake. I was sold and wanted to find a way to work with Blue Sky Factory. And yes, the book was a great read! And yes, I also follow Chris on Twitter @ChrisBrogan. 

Chris Penn treasures family relationships. His brother was getting married the same time as our event. He thought it best he join the family for the ceremony, a most excellent choice I might add. Instead of ending the conversation, Chris asked if I might be interested in their CEO, Greg Cangialosi. I cyber stalked Greg to see what information I could find about him, his blogs, and again going to YouTube to check out Greg’s presentation skills. 

The journey continues. I follow a number of the Blue Sky Factory team on Twitter now. Love the passion and energy they bring to their world.

To connect with credit union professionals and hear Greg live, plan to attend the 2010 Marketing & Business Development Conference, October 6-8, at the Hyatt Regency in San Antonio, Texas. 

Greg will cover: 

The relationship between business and consumer has fundamentally changed due to key shifts in communication tools and the interactions that are now taking place between businesses and their customers and prospects. This new landscape presents both challenges and opportunities to marketers and businesses of every size. 

It can be hard to know where to focus and to find meaning when the newest “shiny object” becomes mainstream or is the all of the buzz. Whether it’s social media, email marketing or mobile, marketers are asking themselves, how can these tools be useful to me? What works and what doesn’t? How do I implement and more importantly measure the effectiveness of my marketing? 

In this session, Greg Cangialosi will discuss how to take a broader, holistic view of this new era of marketing communications. Focusing on the core themes of the shifting consumer mindset and what is important to them when it comes to interacting with a business or brand online. 

Gain knowledge and insight by as Greg shares information about: 

• current market statistics on consumer behavior. 
• examples and case studies of companies who do it right and wrong. 
• how you can implement new strategies to grow your business a glimpse into the future of marketing – what’s coming next?

Greg will also present a breakout session on email marketing.

If you’re looking for fresh ideas on ways to grow you business, come hang out with us in San Antonio. Act fast. Early bird conference and special hotel sleeping room rate end September 9.

Hoping to see you there!