We are digital marketing advisors helping banks and credit unions tell stories that sell.

7 Ways Credit Unions and Banks Can Use Marketing Automation for Digital Lead Generation

April 24, 2014

Summary and overview:

Marketing automation is a critical piece to a digital marketing and lead generation system optimized for the humanized digital economy. And while this topic has not reached a high level of conversation within the financial services space yet, we are confident it will overtake tired and warn topics such as social media within the next 12 - 24 months. 

In our 2014 State of Digital Marketing for Credit Unions and Community Banks Webinar, we shared that 57% of credit unions and banks consider automating digital member communication is a key priority for 2014.

However, only one in five claim to have adopted a marketing automation tool. So how will marketing automation pan out in the coming years?

If you are exploring, planning or implementing marketing automation at your credit union or bank, attend this webinar to make the most of your marketing automation investment.

What you will take away:

1. An understanding of the benefits email marketing automation provide

2. Spotting marketing automation pit falls (it's more than a tool)

3. 7 step marketing automation strategy you can use to generate leads

Past CU Grow webinar attendees think:

"Great stuff! Can't wait to meet you in San Diego!"

"I liked how you guys combined strategic and tactical elements."

Speakers: 

 

James Robert Lay                     Jonathan Lay
CEO of CU Grow                        Chief Content Officer
@jrwlay                                    @mrjlay

Can't make the webinar? That's ok. Check out our other videos to CU Grow.

Download Webinar

Summary and overview:

Marketing automation is a critical piece to a digital marketing and lead generation system optimized for the humanized digital economy. And while this topic has not reached a high level of conversation within the financial services space yet, we are confident it will overtake tired and warn topics such as social media within the next 12 - 24 months. 

In our 2014 State of Digital Marketing for Credit Unions and Community Banks Webinar, we shared that 57% of credit unions and banks consider automating digital member communication is a key priority for 2014.

However, only one in five claim to have adopted a marketing automation tool. So how will marketing automation pan out in the coming years?

If you are exploring, planning or implementing marketing automation at your credit union or bank, attend this webinar to make the most of your marketing automation investment.

What you will take away:

1. An understanding of the benefits email marketing automation provide

2. Spotting marketing automation pit falls (it's more than a tool)

3. 7 step marketing automation strategy you can use to generate leads

Past CU Grow webinar attendees think:

"Great stuff! Can't wait to meet you in San Diego!"

"I liked how you guys combined strategic and tactical elements."

Speakers: 

 

James Robert Lay                     Jonathan Lay
CEO of CU Grow                        Chief Content Officer
@jrwlay                                    @mrjlay

Can't make the webinar? That's ok. Check out our other videos to CU Grow.