Leading the Way

A big shout out to Janine McBee for pointing this out.  She is reading Seth Godin’s book “Tribes: We Need You to Lead Us”.  Pretty nice title considering the theme of the Texas Credit Union League Marketing Conference.  His subheading states “In Search of a Movement...a movement waiting to happen, a group of people just waiting to be energized and transformed.”

Janine states “A movement is thrilling. It's the work of many people, all connected, all seeking something better. I so felt like he was talking about our credit union movement.”

The book also notes that “Everyone is not just a marketer - everyone is not also a leader. The explosion in tribes, groups, covens, and circles of interest means that anyone who wants to make a difference can.”

Janine summarizes this thought with “At this point he made me think of our credit union network, how each of our contacts impacts our lives through leadership, direct or indirect, good or bad.”

Just getting back into the office from the marketing conference, this makes so much sense (more to come on conference thoughts later).  What are you doing in your daily life to empower your co-workers to help them make a difference in your member’s lives.  Shout back below and let us know.