Tinker FCU and Bucking the Norm

Tinker FCU has a new website that is getting some attention.  The entire premise for the website is that the norm for consumer spending is going into debt by spending beyond their budget.  This means that the average American is getting into debt and then doesn't know how to get out of it (cuna.org).

What is the website?? It is Tinker Buck the Norm and what is so great about it?  First of all the parody of "bucking the norm" is a humorous way to make a huge point about consumer spending.  Secondly, and probably most importantly the website is in place to promote financial empowerment. 

The overarching goal of the campaign is to change how you think about finances:  

"...how you think, act and feel about your money can make a big difference in your life.  So get over what everyone else is doing and get smart about your money. Then you will hold the power-in the palm of your hand" (Tinker Buck the Norm).

Getting the American public to move away from the mentality of living paycheck to paycheck and setting a budget and sticking to it, can totally change each individual's financial future.  This is what the site is all about, changing mentality and therefore changing lives.

Tinker is definitely "bucking" the bar and raising it to a whole new level.  It is definitely something worth checking out.