In September, we attended the TCUL Leadership Conference and Exploration Expo in San Antonio, Texas. During that time we were able to catch up with Judson Laipply, the Creator of the Evolution of Dance, following his talk on "Life is Change." Judson Laipply brings a lively and remarkably diverse set of experiences to his speaking engagements. He worked on a cruise ship and as a camp counselor. He taught college courses and aerobics classes. He's a published poet, an auctioneer, and a weekly columnist. Out of this medley of living, Laipply realized a sense of shared humanity that, at its core, is both sympathetic and filled with the feeling of a smile. During his session, Judson asked the participants to imagine being able to create the life you want to live and enjoying it along the way.
Check out our video below as we chat with Judson and give us shout on the ways you recognize and embrace your happiness!
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We caught up with James Robert Lay (on Twitter: jrwlay) again at the TCUL Leadership Conference and Exploration Expo following his session on how credit unions can build relationships with text, Twitter and email marketing. Most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful communication channels that credit unions can use to communicate with members. However, email marketing has been tainted with activities such as SPAM and phishing. A credit union can still effectively build relationships with members through email education. Furthermore, text messaging is another growing communication channel when done properly. Finally, James Robert discussed different ways credit unions can use Twitter to listen, learn and engage members in a real and authentic way.
Check out the video below as we chat with James Robert and don't forget to give us a shout on the effective ways your credit union is working to communicate and connect with your members!
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We attended the
New Jersey Credit Union League's Annual Meeting and Convention in September. While we were there, we were able to catch up with
Paul Gentile, President and CEO of the NJCUL. As we had a chat with Paul, he told us a little bit about the seventy-five years of history that the New Jersey Credit Union League has under it's belt. The event was definitely a source of pride for the association and for the credit unions who are a part of the league.
Check out the video below to watch our interview with Paul Gentile, and give us a shout back! We would love to hear from you!
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In September, we attended the TCUL Leadership Conference and Exploration Expo. During our time at the conference we were able to catch up with James Robert Lay (on Twitter: jrwlay) who spoke on the importance of your branches website. His sophomore year of college, James Robert founded PTP NEW MEDIA from his bedroom. PTP NEW MEDIA has worked with more than 100 clients including 35 plus credit unions, credit union chapters, and CUSOs. Over the past four years, the company has focused on working with credit unions and found success helping credit unions build relationships with members online through web, viral and social marketing.
According to a recent study published in the Canadian journal, Behavior and Information Technology, Internet users make aesthetic judgments about a web site in less than a twentieth of a second. Credit unions want members to use their website on a daily basis for all of their financial needs. It is important that a member’s first impression of a credit union’s website is as strong and powerful as the impression they get when walking through the doors of your credit union’s lobby. Check out the video below as we chat with James Robert and give us a shout on how your credit union's website stands apart!
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While we were at the TCUL Leadership Conference and Exploration Expo, we had the opportunity to meet up with Gina Evans after her session on "Marketing Your Credit Union's Safety and Soundness." Gina Evans is the Assistant Vice President of Education and Training at the Kansas Credit Union Association. In this role, Gina oversees the education and training department and the marketing and communications department. In addition, Gina develops and facilitates customized in-house training programs for credit unions, is a faculty member for the Southwest CUNA Management School and serves as the liaison to credit union chapters in Kansas. During this session Gina discussed how now more than ever, marketing your credit union's safety and soundness is essential in minimizing the wide spectrum of emotions and uncertainly of your members. She also discussed the importance of marketing safety and soundness as well as how your credit union's strength and resources will allow it to deal with these issues while still maintaining the service levels your members have come to depend upon from the financial cooperative they own.
Check out the video below as we catch up with Gina and give us a shout on the ways your credit union is working to market safety and security!
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In September we attended the TCUL 2009 Leadership Conference and Expo. During this time Lee Wetherington, AAP, Senior Vice President of Goldleaf Financial Solutions, spoke on "Emerging Payment Trends." In this session, Lee discussed mobile payments, card franchises, threats and opportunities and what all of this means to the credit union industry. As a provider of a strategic suite of integrated technology and payments solutions to financial institutions. Lee oversees communications and public relations initiatives with the financial services industry he routinely delivers keynotes nationwide focusing upon opportunities and challenges in e-banking and payments. Check out our interview with Lee following his session and give us a shout on the challenges and opportunities your credit union is experiencing with online banking.
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In September, we attended the TCUL Leadership Conference and Exploration Expo. While we are there, we were able to meet up with Rory Rowland, who spoke on "My Best Boss Ever." Rory Rowland is a “been there, done that” speaker. He has successfully turned around a failing financial institution. Within two years, it rocketed from a bottom 10 percentile performer to achieve the recognition of a Top 10 performer in the state of Missouri. Rory spoke on how the best bosses get the best results and earn their trust, respect and admiration for a lifetime. Check out the video below to hear a short recap of Rory's session and give us a shout on the characteristics you find in the best bosses!
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