Watch the clip below to see Jenn Bills Wade (on twitter: @JennBills) of the CU Grow team interview the Executive Director of the Marketing Association of Credit Unions Kent Lindeman at the 2010 Marketing Association of Credit Unions Conference. Kent offers Jenn some hot topics and buzz words that currently credit unions are talking about such as estatements replacing paper and loan growth. Leave us your thoughts and share with us hot topics and buzz words that your favorite credit unions are talking about right now.
7 posts categorized "MAC"
Jenn Bills Wade (on twitter @JennBills) took time out on day 2 of the 2010 MAC Conference in gorgeous Palm Desert, California to chat with creative brands communications officer Jeff Stephens about his session. Jeff is the CEO of Creative Brand Communications, a company out of Portland, Oregon that offers brand and marketing strategies for banks and credit unions. Watch Jenn chat with Jeff in the clip below, then leave us a comment describing what makes your brand special in 10 words or less without using the terms people, service or community.
At the 2010 Marketing Association of Credit Unions Conference in Palm Desert, California brand advocate Bruce Philp (on twitter: @brandcowboy) gave the opening session on the enlightened consumer. Watch the clip below to see Jenn Bills Wade (on twitter: @JennBills) take a minute with Bruce to discuss his perspective on how a brand should be looked at as a constitution and not a label. Comment and let us know what you think a brand should be.
Aaron Mireles (on twitter: @acm1985) of the CU Grow team took a second to chat with Wendy Cleveland the Vice President of Marketing/Business Development at AltaOne Federal Credit Union about her session at the 2010 MAC Conference. Wendy discusses how her credit union has used social media, word of mouth marketing, and doing something unexpected such as random acts of kindness to gain exposure to a new community of people. After you view the chat below, leave us a comment and tell us how your credit union is doing something different for it's community.
Young adult advisor Brent Dixon from Filene Research Institute caught up with Jenn Bills Wade (on twitter: @JennBIlls) Of the CU Grow team to offer a recap of his session at the Marketing Association of Credit Unions 2010 Conference in sunny Palm Desert, California. Brent shared with Jenn the importance of why credit unions should utilize things such as foursquare and remote capture to enhance service for their members. Leave us a comment and share your opinion on how new technology can help credit unions in the future.
Sarah Cecchin the Assistant Vice President of Marketing from Pacific Service Credit Union took a moment at the 2010 MAC Conference in beautiful Palm Desert, California to chat with Aaron Mireles (on twitter: @acm1985) of the CU Grow team. Sarah fills Aaron in on what people can expect at next years conference in San Fransico, California and what people can look forward to at this years conference. Also, congradulations goes out to Sarah for being promoted to chairman of then MAC board! Give us a shout and tell us about your time at this years MAC conference.
In less than two weeks, CU Grow will be heading to the 2010 MAC Conference in California. We wanted to get the inside info on the 2010 MACQUEE Finalists, so we caught up with Sarah Cecchin, the moderator for the Finalists Session. Sarah is the Assistant Vice President of Marketing for Pacific Service Credit Union and the topic for this session is Essential Elements of an Effective Marketing Campaign.
Sarah pointed out several key strategies implemented by the MACQUEE Finalists that other credit unions can use for their marketing campaigns:
- Finalists implemented campaigns that used word of mouth marketing as their primary method to generate buzz.
- To keep overall costs down, these campaigns were extremely targeted toward a specific group as well as clever and catchy.
- Credit unions can show authenticity by going out into the community as opposed to asking people to come into their branches for the promotion.
To hear more useful tips from Sarah, check out the podcast below.
Thanks for checking out this podcast about the 2010 MACQUEE Finalists and the driving factors for a successful campaign. Feel free to shout back with your thoughts on innovative campaign ideas.