Many thanks to Pamela Stephens, CEO of Security One FCU, for putting together this brief report from day one of the 2009 CUNA Governmental Affairs Conference (GAC).
Watch her video below to learn what is going on in DC and shout back with your thoughts, comments and ideas.
Click here to check out the conference schedule for the rest of the week.
Thanks to two credit union friends for sharing the following - Dean Borland and Dennis McCuistion.
Global economic stress isn’t created overnight and it does not result from isolated, micro-economic influences. And, once created, global economic stress cannot be remedied quickly or easily. So, as plans were being laid in the fall of 2008 for the January 2009 TCUL Chapter Leaders Conference, it seem that a review of current the economic and political climate would be a timely topic for credit union leaders.
With that objective in mind, Dennis McCuistion, a former banker, internationally known speaker, author, and host of PBS’s syndicated "McCuistion," a "Donahue-style" program focusing on economic, social, business and political issues, was engaged to speak to Chapter Leaders about the events and issues that led us into the current economic downturn and what it will take to pull ourselves out. Dennis’ white paper, “Where Are We Now and Who Is on First?” was prepared as a handout for the TCUL Chapter Leaders Conference. It stands as a sobering chronology of the events that have led to what may be one of the worst economic downturns this nation and the world has seen in the last half-decade.
Credit Union Resources, Inc. and its OnBalance service are pleased to have been able to bring Mr. McCuistion to the Chapter Leaders Conference and would now like to share Dennis’ insights with you, the present and future leaders of the credit union industry. Our hope is that you will learn from the mistakes of the past in order to move forward and forge a better future for credit unions and our members.
Social media and micro sites have played a vital role in connecting people with candidates throughout the campaign process. Even now, with the beginning of a new presidential term, these marketing tactics are being implemented by companies (and the government) to connect politically with people. Using modern and innovative techniques to raise awareness took these marketing campaigns from average to viral.
No matter what your political preference is (or if you even have one), credit unions should take note of these marketing tactics. Use these large scale campaigns as a jumping off point and follow two rules: 1.) Scale it back significantly to fit your credit union size and 2.) Make it your own...personalize your campaign in a way that speaks to your community (an example of this is Security One FCU's Experience Change 2009 micro site*). Here are a few ideas worth reviewing:
Implementing similar strategies on a smaller scale gives credit unions the opportunity to connect with current members and expand their reach to new audiences.
*Disclaimer: Security One FCU is a PTP NEW MEDIA client.
I saw this article and just had to post it.
Mike Garibaldi-Frick: Transform Banks into Credit Unions
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If you vote today, you can head over to your local Starbucks (because they are basically everywhere) and enjoy a free tall cup of brew. All you have to do is tell them that you voted, so take advantage once you vote! If you haven't voted already, then make sure you head to the polls today and make your voice heard!
Plus... check out these other freebies for voters!
Thanks to DeAndre'e for the notice on these additional places...
If you vote today, you can head over to your local Starbucks (because they are basically everywhere) and enjoy a free tall cup of brew. All you have to do is tell them that you voted, so take advantage once you vote! If you haven't voted already, then make sure you head to the polls today and make your voice heard!
Now is the time to vote and make your voice heard. Watch the video below we produced that embodies the credit union spirit and feel free to post on your on blog or credit union web site.
Credit Union Difference from James Robert Lay on Vimeo.
I have included the embed script below for easy copy and paste. Shout back and let us know if you have any questions on how to embed this.
<object width="400" height="267"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=1967137&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=1967137&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="267"></embed></object><br /><a href="http://vimeo.com/1967137">Credit Union Difference</a> from <a href="http://vimeo.com/user838207">James Robert Lay</a> on <a href="http://vimeo.com">Vimeo</a>.
Neches FCU (disclaimer… they are a client) just launched a social media membership drive campaign built around the election. U Rock the Vote emphasizes the safety and security of credit unions while not attacking the banks.
The goals of the campaign include to connect and educate the community about credit unions, drive membership and referrals, and reinforce the importance to vote in 2008. The campaign is comprised multiple channels to communicate the U Rock the Vote 2008 message.
In addition, a simple “campaign video” was created to tell the credit union story and reinforce the credit unions brand of “Friends, Family, Community”.
Continue reading "U Rock the Vote 2008 – Vote for Credit Unions Video" »
Congressman Ted Poe spoke for a few minutes at the Sabine Chapter meeting on the financial bailout.
Check out the video below and shout back at us with any of the ways your credit union is working towards a strong financial future.
Continue reading "Sabine Chapter Dinner - Congressman Poe" »
